MBA IN DIGITAL MARKETING, CUSTOMER EXPERIENCE AND INNOVATION
pos-laboral
342 Marketing and Advertising
N.º Despacho/Portaria:
RESOLUÇÃO ISCAP/CTC (PEA)
Data:
13/07/2023
| 1º Ano | ||
|---|---|---|
| Unidade curricular | Período | ECTS |
| BUSINESS STRATEGY IN THE DIGITAL AGE: AGILE PLANNING AND REDEFINING VALUE | 1st Semester | 3.0 |
| CUSTOMER EXPERIENCE MANAGEMENT: STRATEGIES AND IMPLEMENTATION | 1st Semester | 3.0 |
| CUSTOMER SUCCESS MANAGEMENT: STRATEGIES AND PRACTICES FOR GROWING RESULTS | 1st Semester | 3.0 |
| BRAND MANAGEMENT: BRANDING, CONSTRUCTION AND VALUE | 1st Semester | 3.0 |
| LEADERSHIP AND INTERPERSONAL SKILLS: DEVELOPING SKILLS FOR THE DIGITAL AGE | 1st Semester | 3.0 |
| MACROECONOMICS: TRENDS AND IMPACTS ON THE BUSINESS ENVIRONMENT | 1st Semester | 3.0 |
| ORGANIC DIGITAL MARKETING: STRATEGIES AND TECHNIQUES | 1st Semester | 3.0 |
| PAID DIGITAL MARKETING: STRATEGIES AND RESULTS | 1st Semester | 3.0 |
| INVESTMENT ANALYSIS AND BUSINESS GROWTH STRATEGIES | 2st Semester | 3.0 |
| STRATEGIC COMUNICATION AND STORYTELLING | 2st Semester | 3.0 |
| EMPLOYEE EXPERIENCE MANAGEMENT: FROM ONBOARDING TO MOTIVATION | 2st Semester | 3.0 |
| MANAGEMENT OF INNOVATIVE PROJECTS FOR CX AND MARKETING SUCCESS | 2st Semester | 3.0 |
| STRATEGIC FINANCIAL MANAGEMENT AND BUSINESS PERFORMANCE | 2st Semester | 3.0 |
| CUSTOMER GUIDANCE: BUILDING A CUSTOMER CENTRIC CULTURE | 2st Semester | 3.0 |
| RESEARCH AND DATA ANALYSIS: INSIGHTS FOR STRATEGIC DECISIONS | 2st Semester | 3.0 |
| EMERGING TECHNOLOGIES AND INNOVATION: DIGITAL TRANSFORMATION AND INNOVATIVE CULTURE | 2st Semester | 3.0 |
