BACHELOR'S DEGREE IN MARKETING (evening classes)

 

Coordenador/Diretor de curso Acreditação do ciclo de estudos Registo DGES Publicação em Diário da República

1º Ano
Unidade curricular	Período	ECTS
BUSINESS AND CONSUMER ECONOMICS	1st Semester	6.0
MARKETING ELEMENTS	1st Semester	6.0
FUNDAMENTALS OF BUSINESS MANAGEMENT	1st Semester	7.0
MATHEMATICS I	1st Semester	4.0
FUNDAMENTALS LAW	1st Semester	3.0
INFORMATION TECHNOLOGY	1st Semester	4.0
CONSUMER'S BEHAVIOUR	2st Semester	6.0
FINANCIAL AND ANALYTICAL ACCOUNTING	2st Semester	6.0
COMMERCIAL AND INDUSTRY PROPERTY LAW	2st Semester	3.0
MACROECONOMICS	2st Semester	4.0
STRATEGIC MARKETING	2st Semester	7.0
MATHEMATICS II	2st Semester	4.0
2º Ano
Unidade curricular	Período	ECTS
ADMINISTRATION AND SALES TECHNIQUES	1st Semester	7.0
MARKETING COMMUNICATION	1st Semester	6.0
Statistics	1st Semester	4.0
DESIGN MANAGEMENT	1st Semester	7.0
ENGLISH FOR MARKETING	1st Semester	3.0
INTERPERSONAL SKILLS	1st Semester	3.0
	2st Semester	4.0
CREATIVITY AND INNOVATION IN MARKETING	2st Semester	5.0
DISTRIBUTION MARKETING	2st Semester	5.0
DIGITAL MARKETING	2st Semester	6.0
TOURISM AND CITY MARKETING	2st Semester	5.0
ADVERTISING	2st Semester	5.0
3º Ano
Unidade curricular	Período	ECTS
MARKETING AND ADVERTISING LAW	1st Semester	3.0
MARKET RESEARCH	1st Semester	6.0
BRAND MANAGEMENT	1st Semester	5.0
SERVICES MARKETING	1st Semester	5.0
INTERNATIONAL MARKETING	1st Semester	5.0
MARKETING PLANNING AND CONTROL	1st Semester	6.0
FINANCIAL MANAGEMENT	2st Semester	4.0
BUSINESS TO BUSINESS MARKETING	2st Semester	5.0
	2st Semester	4.0
THEMATIC SEMINARS	2st Semester	2.0
E-COMMERCE (optional)	2st Semester	3.0
ORGANIZATIONAL BEHAVIOUR (optional)	2st Semester	3.0
	2st Semester	3.0
	2st Semester	3.0
FORECASTING METHODS (optional)	2st Semester	3.0
	2st Semester	3.0
DECISION SUPPORT SYSTEMS (optional)	2st Semester	3.0
INTERNSHIP (optional)	2st Semester	12.0
	2st Semester	12.0
PROJECT (optional)	2st Semester	12.0