Name of the Project: DEMS - Developing E-marketing Skills for the Business Market
Project Number: 2021-1-PL01-KA220-HED-000032209
Project Coordinator: Gdańsk University of Technology | Gdańsk Tech (Poland)
Type of Project: Erasmus+ KA220-HED - Cooperation partnerships in higher education
Project Lifetime: 1st of November 2021 until 31st of October 2024
Partners
P2 – TUAS – Turku University of Applied Sciences (Finland)
P3 – Instituto Politécnico do Porto (Portugal)
P4 – Stichting Hogeschool Utrecht (The Netherlands)
Aims and Objectives
The project is aimed to achieve the following objectives:
- To define SMEs actual workforce needs in digital marketing, which will help to identify the precise learning needs
- To design a transversal curriculum with learning outcomes that reflect the labor market needs and the critical learning areas of students
- To initiate the ‘digitalization’ of less experienced teachers and reinforce the pioneering teachers with inspiring and cooperative training activities
- To boost graduates´ digital marketing skills by delivering five high-quality and accessible training modules in digital marketing
- To practice these courses with a wide range of business students.
Primarily, the mentioned activities concern HEI business teachers and students in Poland, Finland, Portugal, and The Netherlands, with an objective to reach 20% of them. In addition, it is obvious that digital marketing skills are also attractive for teachers and students in other faculties such as engineering and ICT.
Coordination of the project in ISCAP / Researchers involved
António Correia de Barros (Coord.)
José Santos
Paulo Pires
Paula Carvalho
