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Pós-grad. em Instrumentos de Gestão Para a Competitividade Empresarial (Evening Classes)

The postgraduate course in Management Tools for SME Competitiveness is intended for all those who exercise or intend to perform functions in the various areas of management, namely in innovation, marketing, sales, business sophistication and business strategy.

The course addresses and deepens, therefore, knowledge in the field of marketing and sales, as well as in the field of strategy and competitiveness

 

evening-classes
1º Ano
Unidade curricular Período ECTS
Logística e Gestão da Cadeia de Abastecimento 1st Semester 1.00
Técnicas de Diagnóstico da Competitividade Empresarial 1st Semester 0.50
Estratégia e Competitividade 1st Semester 1.50
Marketing Para Pme's 1st Semester 1.00
Inovação e Desenvolvimento de Novas Propostas de Valor 1st Semester 1.00
Comunicação Integrada de Marketing Para Pme's 2nd Semester 1.00
Digital Marketing 2nd Semester 1.50
Negociação e Vendas 2nd Semester 1.00
Seminar 2nd Semester 2.50
Gestão de Produtos, Serviços e Marcas 2nd Semester 1.00
These professionals can be integrated into SMEs in the areas of marketing, sales and even top management of small and medium-sized companies with operations in foreign markets in the areas of international marketing.

Professional and academic curriculum