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Business Communication (Evening courses) (Evening Classes)

In the degree in Business Communication, it is intended to train future professionals to exercise activity primarily at a strategic and tactical level in areas that are recognized as being central to the affirmation of organizations and institutions.

OConscientize students of the importance of public opinion about the company's contributions to the country and community in which it operates, as well as for the psychosocial well-being of the community and individuals;

ODot students from / from:

• in-depth knowledge of communication in companies, training them professionally to carry out administration and management tasks appropriate to the globalized and highly competitive market of today;

• tools that allow them to know how to strengthen the credibility of all the information they issue;

• ability to gain positive recognition and goodwill from the various sectors of public opinion;

• know how to foster favorable information in the media;

• Knowledge and mastery of the stimuli of activation of the motivation and performance of the collaborators;

• know how to disseminate information about the company to different stakeholders;

• knowledge of strategic and operational tools to strengthen the company's image among its various audiences;

• know how to contribute in an organized and systematic way to the credibility and reputation of the company;

• know how to foster social responsibility in the company;

• be able to read and interpret market indicators.

These objectives are fully integrated in the mission of the organic unit, which explicitly states that: "ISCAP is a polytechnic college of higher education whose specific mission is the formation, research, creation and diffusion of culture and knowledge. Provision of services in the area of ​​business sciences. "(In www.iscap.ipp.pt).

 

evening-classes
Número: R/A-Ef 826/2011/AL01
Data:
05/11/2015
N.º Despacho/Portaria: Despacho nº 14082/2015 (2ª Série)
Data:
30/11/2015
1º Ano
Unidade curricular Período ECTS
Introduction to Management 1st Semester 6.00
Communication Theory 1st Semester 6.00
Computer Science for Business Communication 1st Semester 4.00
Research Methods in Business Communication 1st Semester 2.00
Quantitative Methods 1st Semester 4.00
Business English I 1st Semester 4.00
Language in Business I - Language in Business I - French 1st Semester 4.00
Language in Business I - Language in Business I - German 1st Semester 4.00
Language in Business I - Língua de Negócios I - Russo 1st Semester 4.00
Language in Business I - Language in Business I - Spanish 1st Semester 4.00
Business English II 2nd Semester 4.00
Semiotics Communication 2nd Semester 6.00
Economy and Accounting Fundamentals 2nd Semester 4.00
Strategic Communication 2nd Semester 4.00
Organizational Management 2nd Semester 4.00
Fundamental Law Concepts 2nd Semester 4.00
Business Language II - Língua de Negócios II - Russo 2nd Semester 4.00
Business Language II - Language in Business II - German 2nd Semester 4.00
Business Language II - Language in Business II - French 2nd Semester 4.00
Business Language II - Language in Business II - Spanish 2nd Semester 4.00
2º Ano
Unidade curricular Período ECTS
Business English III 1st Semester 4.00
Commercial Law and Publicity 1st Semester 4.00
Criativity in Business Communication 1st Semester 4.00
Identity, Image and Reputation 1st Semester 5.00
Business Language III - Language in Business III - Russian 1st Semester 4.00
Business Language III - Language in Business III - Spanish 1st Semester 4.00
Business Language III - Language in Business III - German 1st Semester 4.00
Business Language III - Language in Business III - French 1st Semester 4.00
Organization of Business Discourse 1st Semester 4.00
Marketing Fundamentals 1st Semester 5.00
Internal Communication 2nd Semester 5.00
Public Communication 2nd Semester 5.00
International Multimodal Communication 2nd Semester 4.00
Market Research and Analysis 2nd Semester 4.00
Language in Business IV - Language in Business IV - German 2nd Semester 4.00
Language in Business IV - Language in Business IV - Russian 2nd Semester 4.00
Language in Business IV - Language in Business IV - Spanish 2nd Semester 4.00
Language in Business IV - Language in Business IV - French 2nd Semester 4.00
Development of Graphic and Digital Content 2nd Semester 4.00
Fundamentals of Digital Marketing 2nd Semester 4.00
3º Ano
Unidade curricular Período ECTS
Tools for Digital Communication 1st Semester 4.00
Consumer Psycho-sociology 1st Semester 4.00
Brand Activation and Management 1st Semester 5.00
Management of Social Networks 1st Semester 4.00
Public Relations Techniques 1st Semester 4.00
Business Communication Workshop 1st Semester 5.00
Rhetoric and Argumentation 1st Semester 4.00
Business Strategy 2nd Semester 5.00
Management of Publicity Projects 2nd Semester 6.00
Relations with Social Media and Crisis Communication 2nd Semester 5.00
Communication Ethics and Deontology 2nd Semester 2.00
Curricular Internship/Professional Project/Monograph - Curricular Internship 2nd Semester 12.00
Curricular Internship/Professional Project/Monograph - Manuscript 2nd Semester 12.00
Curricular Internship/Professional Project/Monograph - Professional Project 2nd Semester 12.00
  • oCommunication Manager (internal, external and international);
  • oThe Organizational Image Manager;
  • oThe Brand Manager;
  • oThe Social Network Manager;
  • oThe Manager of the Relationship with the Media;
  • oThe Communication Assistant;
  • oThe Internal and External Communication Analyst;
  • oThe Technical of Public Relations and Organization of Events;
  • oThe Communication Consultant;
  • oThe Communication Advisor.

One of the following tests:

09 Geography

11 History

18 English

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