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Marketing (Evening courses) (Evening Classes)

The Marketing degree provides training in marketing management, able to meet the requirements of competitive markets. It aims to prepare qualified marketing managers, able to respond to the business management needs in the context of services or industry. The course is developed from the perspective of providing the applied practice founded on theoretical bases, not forgetting the connection between academic concepts and the needs of the business community. Bet also on innovative courses with current topics on new marketing technologies.


Acreditado por: 6 years em

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342 - Marketing e publicidade
Número: R/A-Ef 3353/2011
N.º Despacho/Portaria: Despacho nº 19049/2008 (2ª Série)
1º Ano
Unidade curricular Período ECTS
Marketing I 1st Semester 5.0
Organization and Business Management 1st Semester 5.0
Mathematics I 1st Semester 5.0
Business English I 1st Semester 3.0
Information Technology 1st Semester 4.0
Fundamentals of Law 1st Semester 3.0
Economics I 1st Semester 5.0
Economics II 2nd Semester 5.0
Marketing II 2nd Semester 5.0
Mathematics II 2nd Semester 5.0
Business English II 2nd Semester 3.0
Business and Industrial Property Law 2nd Semester 3.0
Introduction to Financial Accounting 2nd Semester 5.0
Interpersonal Skills 2nd Semester 4.0
2º Ano
Unidade curricular Período ECTS
Advertising and Competition Law 1st Semester 3.0
Services Marketing 1st Semester 5.0
Administration and Sale Techniques 1st Semester 5.0
Analytical Accounting 1st Semester 4.0
Statistic I 1st Semester 5.0
Consumer's Behaviour 1st Semester 4.0
Marketing Communication 1st Semester 4.0
Elective I 2nd Semester 4.0
Conditional elective II - Foreknowledge Methods 2nd Semester 5.0
Conditional elective II - Quality Management 2nd Semester 5.0
Fiscal Law 2nd Semester 4.0
Statistic II 2nd Semester 5.0
Distribution Marketing 2nd Semester 4.0
Creativity and Innovation in Marketing 2nd Semester 4.0
Financial Marketing 2nd Semester 4.0
3º Ano
Unidade curricular Período ECTS
Elective III 1st Semester 4.0
Conditional Elective IV - Brand and Product Management 1st Semester 5.0
Conditional Elective IV - Decision Support Systems 1st Semester 5.0
Market Studies 1st Semester 7.0
Financial Mathematics 1st Semester 5.0
International Marketing 1st Semester 4.0
Marketing Planning and Control 1st Semester 5.0
Organizational Behaviour 2nd Semester 4.0
Industrial Marketing 2nd Semester 4.0
Free Elective V 2nd Semester 4.0
Conditional Elective VI - Design Management 2nd Semester 5.0
Conditional Elective VI - Advertising Communication 2nd Semester 5.0
Marketing Simulation/traineeship/Project - Professional Practice 2nd Semester 10.0
Marketing Simulation/traineeship/Project - Marketing Simulation 2nd Semester 10.0
Marketing Simulation/traineeship/Project - Project 2nd Semester 10.0
Financial Management 2nd Semester 3.0
  • Professionals to integrate marketing, communication or sales departments
  • Marketing manager
  • Sales manager
  • Product, brand or market manager
  • Trademarketing
  • Marketing consultants
  • Experts marketing to work in more specific marketing areas such as market research, communication, new trade formats and digital marketing.

One of the following admission test:

›› (cód. 04) Economy

›› (cód. 09) Geography

›› (cód. 18) Portuguese

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